Whatever unknowns 2015 will bring, one significant change is certain. The citizens of Berkeley, California have overwhelmingly approved the US’s first ‘sugar’ tax which came into effect on the 1st of January, and raises the cost of fizzy and energy drinks by 1cent per ounce. This measure will raise the cost of a can of Pepsi from $1 to $1.12 and 2 litres of fizzy drink from $3.99 to $4.75. The tax does not apply to diet drinks.
Another US study also showed that signs advising shoppers how long they would need to exercise to burn off calories in sugary drinks encouraged healthier choices amongst teenagers. The most effective sign said it took five miles to walk off the 250 calories in a sugary drink.
These US measures are primarily concerned with reducing calorie intake, but any move away from sugary drinks can only be beneficial for dental health too.
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